Posted on January 10, 2017 at 3:10 PM
Online videos are steadily becoming the key means by which people are choosing to fulfil their entertainment and information needs. Any business can benefit by integrating videos into their online marketing efforts due to their ability to capture the audience’ attention.
This explains why if you take a look at most business websites, you are likely to see a video or two that describes the services or products offered by particular businesses. The impact of videos on online marketing strategies is not something you can take lightly.
If you have been hesitating to use videos for online marketing, here are some of the reasons you should take action:
Effect on search Engine rankings
According to a study that was conducted in 2009, it is estimated that websites containing video content are 53 times more likely to appear on the first page of Google’s search engine results. This goes to show that Google places a lot of authority on websites that contain videos. Therefore, if you are aiming to boost your online marketing efforts, the use of videos to improve your search engine rankings is not something that should come to you as second thought.
The aim of having content on your website is to get people to connect with you, so that they can later take action. It has been discovered that many content viewers find videos to be more appealing and easier to comprehend as compared to written content. It is a fact that many people find reading boring. Furthermore, it is estimated that 65% of people are visual learners. Therefore, if you are planning to get the most out of your online marketing campaign, it would only be wise for you to communicate with your audience in a way that they understand best.
If you’ve been keen, you may have discovered that the key to increasing user engagement is through the use of visual content. This is because visual content, easily stirs up emotions. People react to how they feel. The use of videos is a great way to get people to comment, share and embed your content. Through user engagement, your message gets to reach many people who could become potential customers.
It enhances your website’s stickiness
Incorporating videos into your website’s internal pages, improves your website’s stickiness. Stickiness refers to the amount of time that visitors get to spend on your website when they are kept occupied by videos that they can watch. In order for visitors to learn about your products or services, they have to spend a reasonable amount of time on your webpage. Videos are a great way to extend this time. In addition, when someone spends a lot of time on your site, Google’s algorithms also uses this as a ranking criteria. This puts you in a better marketing position.
From the points above, we can see that online videos play an important role in online marketing. This explains why YouTube has become the number two ranked search engine, there is a rising demand for videos. So, are you still feeling hesitant to use videos to boost your online marketing efforts? I hope not.
At Synapse Digital Media we maintain a wealth of educational materials and guidance on industry best practice for our clients. Topics include the operation and process of using the 360 degree video systems, social media management, image administration, property staging, and online brand marketing.
These resources are being constantly updated to keep our clients informed about the latest innovations in the industry. Educational resources are only for the benefit of our valued clients and are accessed through the client portal.
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