Articles

Benefits of 360 Degree Video & Virtual Reality in Real Estate Marketing

by Synapse Digital Media

Posted on April 21, 2016 at 3:42 PM



360 degree videos and virtual reality (VR) are emerging technologies in the video industry. As is the case with every other new technology, industries have found ways of benefiting from these two technological advancements. One such industry, is the real estate industry. Even though it is not reasonable to adapt to every new trend that comes along, 360 degree video and virtual reality are among those you shouldn’t ignore. In case you are still having doubts, here are a few of the benefits that real estate agents have gained out of this new technology:

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Online Videos are Driving Real Estate Sales

by Synapse Digital Media

Posted on June 4, 2016 at 10:14 AM



In the real estate world, videos have been proven to appeal to both sellers and buyers. Videos are impacting website traffic in a major way and it is estimated the by the year 2017, 74% of all internet traffic will be taken up by video. The use of video to drive sales in real estate is the one thing that could differentiate you from your competitors. Despite this information, the use of videos by real estate agents is still something that is underutilized.

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How Google Business View Helps You Get Found

by Synapse Digital Media

Posted on October 26, 2016 at 1:47 PM



When it comes to improving your website’s ranking, what methods are you currently using? Let me guess creating quality content, using the right keywords, improving your website’s loading speed and using social media to engage your audience. While all these strategies are worthwhile, you have to keep in mind that the SEO world and the web industry in general is ever evolving.

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Why Video is Important in Online Marketing

by Synapse Digital Media

Posted on January 10, 2017 at 3:10 PM



Online videos are steadily becoming the key means by which people are choosing to fulfil their entertainment and information needs. Any business can benefit by integrating videos into their online marketing efforts due to their ability to capture the audience’ attention.

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Advantages of Video in Social Media Marketing

by Synapse Digital Media

Posted on May 16, 2017 at 9:41 AM



There were days when social media was solely for personal use, however, those days are long gone. These days, businesses are supercharging their marketing campaigns by creating videos and promoting them on social media. The term used to describe videos shared on social medial platforms is ‘social video’.

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Synapse joins Pledge 1%

Synapse Digital Media is proud to join Pledge 1%, a global movement creating new normal where companies of all sizes integrate giving back into their culture and values . Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to causes of their choice.



Over 1,500 companies in 40 countries have taken the Pledge and committed to give to communities around the world. Synapse Digital Media is excited to join Pledge 1%’s network of founders, entrepreneurs and companies around the globe that have committed to giving back.

Education & Best Practice

At Synapse Digital Media we maintain a wealth of educational materials and guidance on industry best practice for our clients. Topics include the operation and process of using the 360 degree video systems, social media management, image administration, property staging, and online brand marketing.



These resources are being constantly updated to keep our clients informed about the latest innovations in the industry. Educational resources are only for the benefit of our valued clients and are accessed through the client portal.

Synapse and SEAP

At Synapse Digital Media we maintain a wealth of educational materials and guidance on industry best practice for our clients. Topics include the operation and process of using the 360 degree video systems, social media management, image administration, property staging, and online brand marketing.



These resources are being constantly updated to keep our clients informed about the latest innovations in the industry. Educational resources are only for the benefit of our valued clients and are accessed through the client portal.



We new friends!