Online Videos are Driving Real Estate Sales

by Synapse Digital Media

Posted on June 4, 2016 at 10:14 AM

In the real estate world, videos have been proven to appeal to both sellers and buyers. Videos are impacting website traffic in a major way and it is estimated the by the year 2017, 74% of all internet traffic will be taken up by video.

The use of video to drive sales in real estate is the one thing that could differentiate you from your competitors. Despite this information, the use of videos by real estate agents is still something that is underutilized.

There are even statistics that indicate that the use of video is highly sort:

  • It is estimated that 85% of buyers and sellers of real estate property prefer to work with real estate agents who use videos for online marketing
  • Homes for sale that have an online video get 403% more inquiries than those without
  • The use of video increases the amount of time visitors spend on your website by up to 88% and grow your organic traffic from search engines by up to 157%
  • 52% percent of online shoppers feel more confident while buying a product or service after viewing the product’s or service related video
  • Inserting video links to emails increases the click through rate by 2 and decreases opt-out cases by 75%

The majority of videos used to increase real estate sales include videos of the property itself and home walk-throughs. These videos not only give online home shoppers a better insight of the property, but they also create a feeling of being there. This increases the chances of interested website visitors reaching out to you and possibly buying your property.

Besides this, there are other kinds of videos used by real estate agents; those that sell you. These are the ones that can influence your sales in a significant way. They can be actual videos of you or can be animated. These videos utilize attractive figures, infographics and statistics to send the intended message to your target audience. If your message is clear, potential buyers are likely to connect with you and take action.

It is estimated that landing pages that contain a video are more likely to convert by up to 800% compared to those without. Besides this, including a video greatly increases the likelihood of your webpage being ranked on the first page of Google. A high ranking on Google will increase the amount of traffic flowing into your website, which converts to more sales in the long term.

As a realtor, the use of video gives you an opportunity to provide virtual tours and even aerial views of homes. If this is done in a professional manner, it will easily catch the viewers’ attention and increase their likely hood of visiting the home in person. In addition, if the video is well shot and sparks emotions, viewers are likely share it through social media with their friends and family, who could be potential buyers. If the home on sale is as described in the video, it is very likely that they will buy your home.

Wherever there is demand, there is opportunity. There is a clear demand for online videos especially in the real estate market. This is an opportunity for you as a real estate agent to capitalize on and boost your sales. With the effective use of video, there are no limits as to how much you can achieve in terms of sales. There’s no time for hesitation, your competitors are already doing it, act now!

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At Synapse Digital Media we maintain a wealth of educational materials and guidance on industry best practice for our clients. Topics include the operation and process of using the 360 degree video systems, social media management, image administration, property staging, and online brand marketing.

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