Posted on October 26, 2016 at 1:47 PM
When it comes to improving your website’s ranking, what methods are you currently using? Let me guess creating quality content, using the right keywords, improving your website’s loading speed and using social media to engage your audience. While all these strategies are worthwhile, you have to keep in mind that the SEO world and the web industry in general is ever evolving.
A new trend that is emerging is the application of Google Business View to improve a website’s ranking. This new development allows potential customers to take a virtual tour of your business and get see how your business looks like. Here are some of the ways Google Business View can help improve your website’s visibility:
Increased access points
After you have created your business’ virtual tour, not only will it be visible in Google Maps, but also in your Google+ Local page and in Google’s organic search results. Furthermore, a link to your virtual tour can also be attached to your webpages as well as on social media platforms such as twitter and Facebook. A variety of access points through different channels increases the chances of potential customers learning about your business.
Improves the behavioral factor
Through the use of virtual tour add-ons, it is easy for you to integrate social media to your virtual tour’s webpage. Social media has been known to encourage visitors to spend more time on a webpage and to return to it repetitively, as they post and reply to comments. This results to an improvement in your website’s behavioral factor. Since the behavioral factor has been known to affect search engine rankings, your search engine rankings will be impacted positively.
Google will be on your side
Every day Google is striving to improve its users’ experience by introducing new services, whose purpose is to meet its users’ needs. By utilizing Google Business View, Google is likely to reward your website, by ranking it higher, since it views this as an effort to meet your potential customers’ needs. Furthermore, Google sees your website as more credible than that of your competitors. When your website ranks higher, potential customers are likely to easily find you.
If your virtual tour is interesting enough, a lot of people will be inclined to share it through social media or by any other means. As a result, your website will get a lot of views and many people will get to know of the services or products you offer. This is good news not only for your business, but also for your search engine rankings as well. If your page has high traffic, search engines such as Google resolve that your page must be very resourceful and will rank your webpage higher. Appearing in the first pages of Google’s results means more visibility.
By using Google Business View to improve your search rankings, it becomes easier for potential customers to find you. We know that any visitor that visits your website could be a potential customer. In the long haul, this will convert to more sales, therefore the use of Google Business View is a worthwhile endeavor that benefits your business.
At Synapse Digital Media we maintain a wealth of educational materials and guidance on industry best practice for our clients. Topics include the operation and process of using the 360 degree video systems, social media management, image administration, property staging, and online brand marketing.
These resources are being constantly updated to keep our clients informed about the latest innovations in the industry. Educational resources are only for the benefit of our valued clients and are accessed through the client portal.
Synapse Digital Media is proud to join Pledge 1%, a global movement creating new normal where companies of all sizes integrate giving back into their culture and values . Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to causes of their choice.
Over 1,500 companies in 40 countries have taken the Pledge and committed to give to communities around the world. Synapse Digital Media is excited to join Pledge 1%’s network of founders, entrepreneurs and companies around the globe that have committed to giving back.
Synapse Digital Media is pleased to announce that they have joined the Samsung Enterprise Alliance Program (SEAP). Synapse has chosen Samsung as a device partner due to the exceptional product quality and development capability.
This provides Synapse the ability to access to more device features and leading edge technologies. It also enables Synapse to better tailor solutions to meet the needs of customers.