Articles

Advantages of Video in Social Media Marketing

by Synapse Digital Media

Posted on May 16, 2017 at 9:41 AM



There were days when social media was solely for personal use, however, those days are long gone. These days, businesses are supercharging their marketing campaigns by creating videos and promoting them on social media. The term used to describe videos shared on social medial platforms is ‘social video’.

A social video can be defined as a video that is created with the sole purpose of being viewed and shared via social media platforms. It is also important to note that videos intended to be used on social media platforms have to be customized for use in those specific platforms.

So, how can your business benefit from the use of social media videos? Here’s how:

Building your reputation

Consistently posting videos on social media platforms will give people the impression that your business is reputable. This builds confidence in your customers when they decide to try out your products or services. A high quality video will also make your brand standout from that of your competitors.

Promoting soon to be launched products

A good way of letting people know about your upcoming products or services is by posting the videos of your products or services on social media. For example, using Twitter, you can provide links to the videos of all your new products or services to all your followers. In this way, as soon as you launch your products or services, potential customers will already be aware and ready to try them out.

Monitoring feedback

By observing feedback posted by your social media followers you are able to understand whether the intended message is reaching your audience. In addition, people often leave their views on how you can better improve your business. If you are able to make the necessary changes, you are able to give your customers exactly what they want. This puts you ahead of your competitors.

Converting advocates into salespersons

Generally, when people use your service or product and like the experience, they will be eager to share the experience with their friends and family. If you provide the right videos that showcase your business, your social media followers will act as salespersons by sharing your videos through social media. The great thing about it is that they do it out of freewill and this can lead to a lot of sales over time.

Improving your websites search engine rankings

By sharing videos through social media platforms, your business’ brand awareness is enhanced. You are able to reach a large audience and inform them on the amazing products or services you offer. By using videos on social media to maintain user engagement and improve your website’s behavioral factor, your website is likely to see a positive effect on its search engine rankings.

From the recent trends, it is evident that users are choosing to interact more with visual content rather than written content. Since a huge majority of people use at least one social media platform, sharing interesting videos in any of these platforms makes it possible for people all over the world to learn about your business. Furthermore, videos spark emotions, show confidence and provoke viewers to take action. Therefore, adding relevant and engaging videos on social media is going to make your social marketing campaign yield results.




Synapse joins Pledge 1%

Synapse Digital Media is proud to join Pledge 1%, a global movement creating new normal where companies of all sizes integrate giving back into their culture and values . Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to causes of their choice.



Over 1,500 companies in 40 countries have taken the Pledge and committed to give to communities around the world. Synapse Digital Media is excited to join Pledge 1%’s network of founders, entrepreneurs and companies around the globe that have committed to giving back.

Education & Best Practice

At Synapse Digital Media we maintain a wealth of educational materials and guidance on industry best practice for our clients. Topics include the operation and process of using the 360 degree video systems, social media management, image administration, property staging, and online brand marketing.



These resources are being constantly updated to keep our clients informed about the latest innovations in the industry. Educational resources are only for the benefit of our valued clients and are accessed through the client portal.

Synapse and SEAP

Synapse Digital Media is pleased to announce that they have joined the Samsung Enterprise Alliance Program (SEAP). Synapse has chosen Samsung as a device partner due to the exceptional product quality and development capability.



This provides Synapse the ability to access to more device features and leading edge technologies. It also enables Synapse to better tailor solutions to meet the needs of customers.



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